Which Is the Best Format to Upload Videos on Youtube

YouTube admittedly takes a piffling more work than most other social media marketing platforms. Here, long-form video content, similar to IGTV, dominates, and video takes a meaning corporeality of time to plan, create, and edit, even before you factor in things like keyword research or calculation in closed captions. With so many big details to tackle before you lot tin even upload a single video, it's easy to overlook ane tiny detail that may seem inconsequential but that actually has a large impact on your content: the best YouTube video format.

With YouTube supporting so many dissimilar file formats, it's easy to overlook this detail and but choose the first selection that looks proficient, but this tin can bear upon the quality of the video once uploaded. Nosotros don't want your content or your campaigns to be negatively impacted, then in this post, nosotros're going to accept a await at the best YouTube video format and everything technical that you need to be keeping in heed.

Why Does The YouTube Video File Format Affair?

Different types of video file formats exist for a reason: each one has slightly different methods of organizing the content within them, so information technology tin touch playback, fifty-fifty if but slightly. Different types of file formats and file containers may or may not be uniform with certain types of players.

Some file formats tin take a single video and create a larger file size than others, which tin can touch the ability to upload it to sure platforms, too.

Since YouTube is all about video, it's of course important to choose the video file format that will benefit you virtually.

The Difference Between File Containers & File Codecs

One thing that we want to look at actually apace is the divergence between video file containers and video file codecs, because this volition exist relevant in a few minutes.

Video file containers will include how the video content is organized, and volition include options that most people are familiar with, like .MP4 or .MOV which are used for Facebook video and Instagram file formats. Most file formats are ultimately named after their container.

File codecs, on the other hand, is what'due south used to compress and then decompress the file. Certain, low-quality codecs can consequence in poor compression and decompression; though they can create smaller video files in many cases, the video quality is besides much poorer.

Equally long as your video file is nether YouTube's maximum limit, always opt for the lossless codecs that yield the highest quality of video, even if it takes a little longer for it to upload.

What Video Formats Does YouTube Have?

YouTube accepts the post-obit video formats:

• .MOV
• .MPEG4
• .MP4
• .AVI
• .WMV
• .MPEGPS
• .FLV
• 3GPP
• WebM
• DNxHR
• ProRes
• CineForm
• HEVC (h265)

Almost all video editors and creators will give you the option to choose what file format you lot'd like to save your content in, and the bulk at least over .MOV, .MPEG4, and/or .MP4 file formats.

What'southward the All-time YouTube Video Format?

The best YouTube video format based on the platform's recommendations is the .MP4 file type. Additionally, YouTube as well recommends opting for the following in guild to exist able to create loftier quality 1080p HD content:

• H.264 codec (which is one of the almost efficient options out there, assuasive for a pocket-size file size without sacrificing video quality)
• 15-20 mbps
• A standard attribute ratio of sixteen:ix (this is particularly important for mobile)
• An audio codec of AAC-LC

That being said, if yous absolutely tin't upload .MP4 files for whatever reason, .MOV files can piece of work well, too. However, try to keep the H.264 codecs and attribute ratios consistent for ideal video quality on the platform.

YouTube accepts a number of unlike video formats, but they have recommendations for what tin generate the best results and virtually high quality video on their platform.

What Other Technical Requirements Do I Need to Know

When you're creating your YouTube video and getting it ready for upload, there are a few more technical requirements and full general best practices that you'll want to be enlightened of in social club to ane) be able to even upload your video on YouTube and 2) ensure that it looks groovy and is most likely to exist well received by your audience.

Here are the other technical requirements that you should be keeping in mind to assistance your aqueduct skyrocket to success:

• The maximum file size that you can upload is either 128GB or 12 hours, whichever is less. Some older videos may be longer than 12 hours, merely that cut-off has been reduced. (Although really, that's for the best; yous're going to lose people like crazy if you're going more than than 12 hours and it sounds similar a nightmare to edit).
• Stick to that xvi:9 aspect ratio. You really want your videos to bear witness upward well when users are watching, whether they're watching on desktop or mobile. It's particularly of import on mobile– especially with 70% of views coming from mobile— so that the video tin scale properly to full screen, making information technology easier for users to run across and appoint with.
• Create customized YouTube thumbnails instead of using screen grabs. Equally your video is uploading, YouTube will automatically generate potential thumbnails, but they do this at random and they tin can easily expect like this:
  Instead, utilize drag-and-driblet blueprint software similar Snappa to create compatible, recognizable thumbnails. Information technology volition help your channel await great, build make sensation, and prevent that fun we-look-drunkard phenomenon yous'd like to avoid when representing your brand.

Conclusion

YouTube is an outstanding marketing platform, but information technology'south besides i that requires a big fourth dimension investment. Creating video isn't easy and it typically isn't super quick, so you don't want to throw all that hard piece of work abroad at the final infinitesimal by choosing the wrong file format.

Stick to .MP4 video formats for YouTube, and don't forget to double bank check all of the other recommendations for best results. It'll take a fiddling extra piece of work, but it'southward well worth the effort, especially equally you lot offset seeing your channel grow and drive off-platform results, too.

Need a lilliputian help updating your YouTube aqueduct's visuals and then that information technology will look bully before users even outset watching your videos? Learn more than virtually how to practice this with Snappa here.

What practise you lot call up? Which YouTube file format has worked best for you? What video length has performed well on your channel? Go out a comment below and let us know!

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Source: https://snappa.com/blog/best-youtube-video-format/

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